Business Strategy
Marriot uses Different types of Strategies to be successful in the hospitality business.
Porter's Five ForcesMarriot uses Different types of Strategies to be successful in the hospitality business.
Product Strategy by knowing what product or service brings the most profit and doing more advertisement of the product to gain more revenue.
Pricing Strategy- Marriot uses Demand and supply at the end of each day they check the occupancy rate of the next day, the higher the percentage, the higher the price.
Distribution Strategy- Marriot is well known for picking the best places around the world if you go to Canada to see the Cataracts there going to be a Marriott hotel in front or really close to it.
Promotion Strategy- Marriott uses digital promotions nowadays being active in social media is a way of marketing as well as good prices in the app they not only use digital promotion but every Marriot has a Sales Representative that will always bring people to keep the occupancy high they will either make contracts with like airlines and give them affordable rates if they book a lot of rooms.
Information systems support the company's strategy by helping them to quickly collect data on customers and know immediately what is going on for minimal wait time for the customer.
